Found this over at http://www.LogoDesignLove.com. Two new books have been released about advertising mascots, Meet Mr Product (Vol 1), and Mr Product (Vol 2). Written and compiled by Warren Dotz and Masud Husain, the books depict “the graphic art of advertising’s magnificent mascots.”
Two solid visual archives, well-made with sewn binding and spot varnished covers. I also appreciated this snippet from the front matter: “Insight Editions, in association with Roots of Peace, will plant two trees for each tree used in the manufacturing of this book.”
They’re available direct from the publisher, or here:
Read Steven Heller’s review on The Atlantic.