Advertising Wimsy with Logo Mascotts

Advertising Mascotts 1

Found this over at http://www.LogoDesignLove.com.  Two new books have been released about advertising mascots, Meet Mr Product (Vol 1), and Mr Product (Vol 2). Written and compiled by Warren Dotz and Masud Husain, the books depict “the graphic art of advertising’s magnificent mascots.”

Meet Mr. Product

Two solid visual archives, well-made with sewn binding and spot varnished covers. I also appreciated this snippet from the front matter: “Insight Editions, in association with Roots of Peace, will plant two trees for each tree used in the manufacturing of this book.”

Advertising Mascotts 2

They’re available direct from the publisher, or here:

Meet Mr Product on Amazon.com | on Amazon.co.uk | on Amazon.ca
Mr Product on Amazon.com | on Amazon.co.uk | on Amazon.ca

Read Steven Heller’s review on The Atlantic.

Multimedia design with retro style and feminine flair.
Dina’s Desktop Logo Mascot

Dina’s Desktop

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