Starting a business or project on a tight budget usually means you can’t splurge for professional media design services. But, putting together a logo, images, posters, and websites is an option for the do-it-yourselfer.
Start with an element to reinforce your theme. Vintage fonts won’t work for technology and pink is not a suitable color for a law firm. See what I mean?
Use 2-3 complimentary fonts consistently in all your collateral. Avoid a font explosion.