Ask The Designer…

How important is layout in the design of your publications?

In English, we read from the top left of a page to the bottom right.  Layout of your pages should keep this in mind and present the information just as the reader expects.  Making elements big or bold can interrupt the usual flow causing the reader to re-track.  But, there are a few tricks to keep the reader engaged.

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Adding color can redirect the reader’s eye.  Using a grid can provide rhythm to the information which also prevents elements from competing for attention. Grids also allow you to present a lot of information without it being overwhelming, but adding breaks to the grid can add visual interest.

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Styles of typography, color and layout usage have historical ties that cannot be ignored.  Lawyers, doctors and accountants usually want to show a sense of steadiness and conservatism such as with centered layouts reading top to bottom.  A similar layout will not work as well for a Rock band.

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Design is also limited to the assets given.  Images should be high quality rather than clip art.  Copy writing should be effective with succinct, easy-to-read and appropriate tone of voice.

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Excerpt and images courtesy of LinkedIn SlideShare / Visible Logic / Graphic Design 101 for Marketers and Business Professionals.
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