What can you tell me about the clients in your portfolio?
A designer’s portfolio can tell you a lot about the designer. While the portfolio doesn’t necessarily have to reflect the exact type of project you are seeking, it should demonstrate similar projects. As you look through the portfolio, consider if each piece is creative and unique. Also consider what the piece tells you about the client. It is also speaks volumes if the client is still using the work.
Ask the designer about the client. Does the piece show that the designer took the time to get to know the client’s needs? It might also be helpful to follow up with that client to get their perspective. You’ll want to know if the clients are consistently happy with the work. It will save you time, money and stress further down the road.