Things To Know…

5 Key Visual Design Trends

Excerpts from CreativeBloq writer, Tom May. Images through random Google search.

1. Real Women

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Depictions of women are moving away from the old stereotypes in both media and marketing, featuring a diverse array of women with dynamic careers, lifestyles and looks. A variety of body shapes and ages are being celebrated in popular branding, reflecting female leadership in contemporary work and life.

2. Modern Families

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Big brands are changing the way they portray the modern family in order to remain relevant and engaging. Marketing advertising now commonly features single parents, stay-at-home dads, blended families, alternate lifestyles and persons living active lives with disabilities. This imagery isn’t about shock value, its about reflecting a wider range of human stories and experiences in the 21st century.

3. Creative Point of View

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Mainstream content reflects an increased first-person point of view as more consumers are creating their own images and sharing them digitally. The trend draws in the viewer by offering a more intimate and involved lifestyle that feels authentic and believable and suited for social media.

4. Supersensory Imagery

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There has been a rise in imagery and video that expresses a rich sensual feel, creating a more immersive experience for the viewer. The textural detail found in these visuals works hard to engage the senses. Techniques like macro photography used to capture scenes of food and nature can evoke feelings of taste or smell and heighten emotional engagement.

5. Letterbox Dimensions

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New technology has inspired widescreen imagery for use on smartphones and tablets. Designers are actually designing mobile first. The panoramic visuals look great on your apps and bring an epic cinematic feel to design.

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Ask The Designer…

Why Not Do It Myself?

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Do-It-Yourselfers know that changing the oil in the car isn’t all that complicated.  But, how many of us maintenance the air conditioning or the brakes?  And what about balancing those tires?  At some point, we need to take the car in for service by a professional mechanic.  They have the technical skill and the equipment to get the job done right and done in a timely fashion.

Graphic design can easily be compared to automotive repair.  In the long run, you will save time and money investing in the services of a professional graphic designer.  The pros can get it done in half the time as most layman and they will also create the artwork in the correct formats for print, video or web.

Do yourself a favor, hand over your next design project to a professional graphic designer.  Your customers will take notice and so will your pockets.

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Wedding Photography

Here are a few favorites from last month’s wedding session. These have potential for great portraits!

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Referral deals available – free 8×10 with photoback.

Ask The Designer…

What can you tell me about the clients in your portfolio?

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A designer’s portfolio can tell you a lot about the designer.  While the portfolio doesn’t necessarily have to reflect the exact type of project you are seeking, it should demonstrate similar projects. As you look through the portfolio, consider if each piece is creative and unique.  Also consider what the piece tells you about the client.  It is also speaks volumes if the client is still using the work.

Ask the designer about the client.  Does the piece show that the designer took the time to get to know the client’s needs?  It might also be helpful to follow up with that client to get their perspective.  You’ll want to know if the clients are consistently happy with the work.  It will save you time, money and stress further down the road.

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