Why is ownership of a graphic design important, anyway?
It’s a given that the client will usually want exclusive usage rights for custom designs when branding their identity. While stock designs have a generic appeal and are available to multiple users.
Very much like buying real property such as a car or a home, title is everything. Ownership of a graphic design’s rights allows freedom of its use. It can be used where and when needed without infraction to copyright law.
Designers may like to reuse some of their creations in future projects and thereby would not be willing to release the rights. At least, not without reasonable compensation. Many may barter for royalty fees in lieu of transfer of rights. However, custom logos are rarely suited to other applications and transfer of rights is typically incorporated into the cost.
Bottom line is, it’s about the bottom line. Paying extra for full usage rights makes the design uniquely yours.