Ask The Designer: Color Choices?

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Choosing a graphic design project’s colors in 3 steps.

1. DEFINE the project and the audience.

  • Consider the elements within the project such as typography and graphic icons or shapes.
  • Consider the viewing location and the demographics of the audience.

2. DISCOVER colors relevant to the industry represented by the project.

  • Resource sites such as colourlovers.com and color.adobe.com offer a plethara of color schemes for inspiration.
  • Seek inspiration from images related to the project to visualize color schemes in real life settings.

3. DEVELOP the color scheme by styling the project with sample palettes.

  • Sort and cull the sampled color combinations to narrow down the selection to the best 3-5 possibilities.
  • Refine the combinations using a color wheel to define complementary color groups, compound color groups or contrasting color groups.

Sampling the best picks and experimenting with a few combinations will help find the one that feels right.

#dinasdesktop

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