Rest assured, graphic designers are professionals and can handle your criticisms. We do realize that you won’t find everything flowers and sunshine on the first few drafts. However, we did sweat and cry over that project, so just please be considerate. And be specific. Vagueness, cliches or overused feedback simply doesn’t help. If I hear “make it pop” one more time, really I just might pop a cap! Okay, maybe not quite. But cliches can sure send my head into a spin.
Rather than saying, “make the logo bigger,” try using phrases such as, “The logo needs more emphasis.” Or “The logo is difficult to see.” Solid feedback will endear you to your graphic designer as their best client ever and your design project will be all the more successful and strong.