Ask The Designer: Negative Space?


Embrace negative space

The proper use of negative space is often overlooked by beginner and advanced designers alike. What is negative space (or “white space”)? It’s the space in your design that’s not occupied by any visual or written element. A design piece that doesn’t incorporate enough negative space is like a sentence with no spaces – itisdifficulttocomprehend.

Jan Tischold, one the most influential typographers in history, stresses this importance: “White space is to be regarded as an active element, not a passive background.” The effective use of negative space is just as crucial as the design itself. Don’t believe me? It’s scientifically proven that white space improves legibility and comprehension. Consider white space at every stage of your design.

Try It Yourself

Learning to effectively use white space won’t happen overnight. You’ll have to try out many different options to find what works for each design. First, I’d recommend reading some of the articles on this reading list, compiled by David Kadavy of Design For Hackers. Then, try and put some of these theories into action.

Remember, there’s no hard-and-fast rule to using white space. It takes practice. Eventually, you’ll find that exercises in resizing elements in your composition and changing the layout will lead to a natural understanding of the amount of breathing room required.


Images: Google search

#dinasdesktop #graphicdesigntips

Be inspired! Imaginative Graphic Design

Just for your viewing pleasure, take a gander at these lovelies found over at  #dinasdesktop


Eiko Ojala Illustration


Unknown Artist – Couldn’t find it, anyway.


Oscar Ramos Illustration

How’d they do that? Photoshop Halftone


Create a halftone effect in 6 quick and easy steps using Photoshop’s built-in halftone filter. Of course, there are a variety of ways to make this effect using many different graphic design applications. But, for the sake of expediency and illustration savvy, Photoshop is sweet and to the point. This effect can add a groovy retro vibe to any of your design layouts.

#1 Create a new document.

For this example, we made the document 800PX x 800PX.

#2 Apply a black to white gradient.

Using a simple black to white gradient, apply it to the document from the bottom up evenly spaced between the image edges.

#3 Apply the color halftone filter.

Select the drop down menu for filter, select pixelate, and then color halftone. Adjust the settings as indicated.


#4 Rotate the halftone layer.

For great effect, rotate the halftone layer counter-clockwise by 45 degrees.


#5 Crop the image.

Tidy up the the image by cropping it tight. For this example, we trimmed it down to 325PX x 625PX.


#6 Add a gradient layer.

And to really make it pop, add a color gradient either above or below the halftone layer. Adjust the opacity for the gradient layer if you opt above or adjust the opacity of the halftone layer if you opt below. The color gradient layer was added above the halftone for this example and adjusted to 85%.


and TADA!



Be inspired – or burn?

“Those who don’t build, burn.” – Ray Bradbury

Friday Freebies from Design Bundles


Please enjoy these freebies from Design Bundles over at boho-totem-sacred-geometry


Things To Know About Web Design…

This is how I feel when I’m building the internet…

It starts with understanding the difference between web design and web development.

The difference will matter when it’s time to build your next website.  Of course, the online site builders like Wix and Weebly have come a long way for the do-it-yourselfer.  However, their built-in resources are relatively limited and you do still have to face a learning curve, though not as complicated as learning to code HTML5 and CSS.  There is also the consideration of your time and the professional quality of the end result.

The online site builders are also not exactly compatible with many extra features that only a designer or developer can produce.  If your site will need to handle custom design layouts and behaviors, keep in mind that it will require extensive styling scripts, programming of customer management systems and hypertext processing.  Programming the back end of a pretty page can become quite complicated.  Hence, calling on the professionals will take your site above the rest and win the most potential customers.

Web design is about the look and the workings of a website.

Design is the styling of the viewing page and involves the site’s appearance and function.  A good web designer takes into account the principles of visual design, the user experience and the business’s needs.

Web development is about the how and why that brings life to a website.

A developer’s focus is on how a site works, how actions are performed and how things function behind the scenes.  A good developer makes the function of website design happen effectively and without any bugs.

Designers and developers generally work together to build the internet.  Though some designers are very capable developers and vice versa, most tend to prefer one aspect or the other.

You may find a designer and developer working together as a team or in association with one another.  It is still good to be aware that when you hire that freelance web designer, they may outsource third-party connections and resources for development features.  And that’s okay.  That combination will empower your virtual space above and beyond the World Wide Web.

#graphicdesign #dinasdesktop

Be Inspired: Hunting Logos

I’m always on the lookout for design inspiration. And today I came across Courtright Design. Kyle’s work and his new Logo Wave award site are great resources. 

Logo design is the specialty at his studio and he recently published a thoroughly comprehensive guide on the subject. 

Being from a family of hunters, I was pumped to come across a few examples of hunt club logos on Kyle’s blog.

With no further ado, in the hunt for logos…

#graphicdesign #dinasdesktop

Free Business Icons

20 Free Business Icons

boldee_icon_18 boldee_icon_16

Enjoy these 20 business icons from Boldee at Dina’s Desktop Drive.

#graphicdesign #dinasdesktop

Be inspired…

imagineersBe inspired by good design doing good things in design awards as announced over at DigitalArtsOnline.

#graphicdesign #dinasdesktop

Things to Know…


Today’s technology is flooding us with oodles of images at the swipe of our fingertips and more non-designer types are getting into the creative swing of things. Most anybody can design beautiful and compellng content with relative ease using the latest software and apps.

It is still preferrable to hire a graphic designer when the project would benefit from a professional touch. But, there is something incredibly rewarding about bringing an idea to life through images. You can make it work, too.

Open yourself up to learning and experimentation and you just might find yourself hooked on graphics.

If you are up for exploration, check out Google Drawings.

True Story: This post was inspired by Jacob Cass of

Multimedia Design Specialist – Empowering ideas through innovative design.