Why is ownership of a graphic design important, anyway?
It’s a given that the client will usually want exclusive usage rights for custom designs when branding their identity. While stock designs have a generic appeal and are available to multiple users.
Very much like buying real property such as a car or a home, title is everything. Ownership of a graphic design’s rights allows freedom of its use. It can be used where and when needed without infraction to copyright law.
Designers may like to reuse some of their creations in future projects and thereby would not be willing to release the rights. At least, not without reasonable compensation. Many may barter for royalty fees in lieu of transfer of rights. However, custom logos are rarely suited to other applications and transfer of rights is typically incorporated into the cost.
Bottom line is, it’s about the bottom line. Paying extra for full usage rights makes the design uniquely yours.
What are the Do’s and Dont’s of combining logo graphics with typography?
I gleaned the following design tips from an episode of “Before & After” with John McWade of Lynda.com.
A graphic can get lost among the letters of a long name and will become practically invisible at smaller screen sizes.
Long logos also don’t work well in vertical spaces.
By separating the graphic from the name, we gain room to move. An image can be used alone or the name can be used alone when the two are not connected. The graphic can also then be used as an avatar. The whole design becomes more versatile.
Line weight for the name should compliment rather than compete with the graphic.
Incorporating hierarchy and similarity can allow more flexibility to the line weights and to the arrangement.
John’s final suggestion for the Buttered Lime logo was to use the simplest form, simply because the name in of itself is intriguing. Alternatively, the name within the circle gave the logo independence and would not be effected by the background contrast. His third choice would be the name with the separate graphic centered above for the versatility this layout allows.
Enjoy your doodles! And watch John’s free episode at the link below.
Small businesses tend to undervalue the need for professional graphic design. Understandibly, their resources are limited, so branding design fits low on the list of priorities.
Trying to do-it-yourself is usually where it begins. Seasoned designers recognize that well-planned and sharp graphic design makes a big difference to businesses, big and small. They can make magic happen for your brand, too. So next time you think of trying it on your own, consider these reasons to put more value on your business brand.
1. First Impressions Matter.
You only have one first chance. The potential customer will judge a business in a split second based solely on visuals. High-quality graphic design gives your business priceless credibility.
2. Design Tells A Story.
A thoughtful design concept will evoke just the right image in the customers’ minds. Brands that reflect tradition and artisanship are illustrated much differently than those for youthful audiences or for market investors. Tell your story with the right imagery.
3. Branding Is Memorable.
Professional designers will use precise typefaces, imagery and colors on all related projects. This allows the customer a similar experience whether visiting a website or reading a brochure. Keep consistency across collaterals to portray professionalism and trustworthiness.
4. Creativity Is A Game Changer.
All businesses have one thing in common, that’s competition. The things that set most businesses apart might be price or service. Stand out with a creative visual plan that will make your business more unique.
5. Good Design Makes Sales.
A nice layout is great. A nice layout that is a page turner is even better. An enticing and pursuasive design takes nice to the next level. Use professional design for potentially measurable results.
6. Spend Now Or Pay Later.
Spending on great graphic design up front is no more expensive than paying out for multiple redesigns. Avoid the stress and the detriment to your brand.
Looking for a bargain when it comes to graphic design actually starts with looking into the value of good graphic design.
Should you ask to see your graphic designer’s inspiration?
By all means, yes! Picasso was quoted as saying, “Good artists copy, Great artists steal.” Most doubt if he meant that literally, though Steve Jobs may have took the quote to heart. Copyright infringement, nonetheless, can make or break a new product release and it pays to fend off potential losses right from the start.
Look at this great example from a blog post by the “North Carolina Beer Lawyer.”
The client learned almost too late that the design for their new brew’s label was all too similar to a specific comic book illustration. The product was about to be released to stores when the issue was realized just in the nick of time. It cost them in new labels, but they were saved from potential legal fees.
The new label does still bear some similar characteristics to the illustration in question. However, the idea in itself cannot be copyrighted, while the artistic expression of that idea certainly can.
This story demonstrates why it is important to ask for the graphic designer’s inspiration. Ownership for any copyright information and indemnification against any copyright infringement is usually assigned through the design contract. Save yourself some hassle and a bit of money by handling these matters up front before the design is ever even drafted.
Found this over at http://www.LogoDesignLove.com. Two new books have been released about advertising mascots, Meet Mr Product (Vol 1), and Mr Product (Vol 2). Written and compiled by Warren Dotz and Masud Husain, the books depict “the graphic art of advertising’s magnificent mascots.”
Two solid visual archives, well-made with sewn binding and spot varnished covers. I also appreciated this snippet from the front matter: “Insight Editions, in association with Roots of Peace, will plant two trees for each tree used in the manufacturing of this book.”
They’re available direct from the publisher, or here: