“Design is the application of intent – the opposite of happenstance and an antidote to accident.”
Robert L. Peters
Sampling the best picks and experimenting with a few combinations will help find the one that feels right.
A brochure is second only to business cards. Every business needs to showcase their goods and services in a well crafted brochure. Even if you are on a tight budget, the brochure is an important part of your marketing collateral.
Now, the local print shop can put one together for you at a fair cost and there are an abundance of qualified freelance graphic designers available at great rates. Myself being one, and I’d love your business, but I also understand that sometimes there is just no room in the marketing allowance to hire out.
So, with no further adieu, here’s a step-by-step guide to help you put together a brochure template in Microsoft Word. I hope you have fun with it!
Or try a template – there are many freebies available.
NOTE: It is always recommended to also save the document as a PDF (Portable Document Format) for printing and email. The PDF is recognized by most email clients and printers.
Posting regularly to social media is great for keeping your business on top of the search engines. Did you also know it’s impressive to coordinate visual elements of your profile?
Small businesses tend to undervalue the need for professional graphic design. Understandibly, their resources are limited, so branding design fits low on the list of priorities.
Trying to do-it-yourself is usually where it begins. Seasoned designers recognize that well-planned and sharp graphic design makes a big difference to businesses, big and small. They can make magic happen for your brand, too. So next time you think of trying it on your own, consider these reasons to put more value on your business brand.
You only have one first chance. The potential customer will judge a business in a split second based solely on visuals. High-quality graphic design gives your business priceless credibility.
A thoughtful design concept will evoke just the right image in the customers’ minds. Brands that reflect tradition and artisanship are illustrated much differently than those for youthful audiences or for market investors. Tell your story with the right imagery.
Professional designers will use precise typefaces, imagery and colors on all related projects. This allows the customer a similar experience whether visiting a website or reading a brochure. Keep consistency across collaterals to portray professionalism and trustworthiness.
All businesses have one thing in common, that’s competition. The things that set most businesses apart might be price or service. Stand out with a creative visual plan that will make your business more unique.
A nice layout is great. A nice layout that is a page turner is even better. An enticing and pursuasive design takes nice to the next level. Use professional design for potentially measurable results.
Spending on great graphic design up front is no more expensive than paying out for multiple redesigns. Avoid the stress and the detriment to your brand.
Looking for a bargain when it comes to graphic design actually starts with looking into the value of good graphic design.
Depictions of women are moving away from the old stereotypes in both media and marketing, featuring a diverse array of women with dynamic careers, lifestyles and looks. A variety of body shapes and ages are being celebrated in popular branding, reflecting female leadership in contemporary work and life.
Big brands are changing the way they portray the modern family in order to remain relevant and engaging. Marketing advertising now commonly features single parents, stay-at-home dads, blended families, alternate lifestyles and persons living active lives with disabilities. This imagery isn’t about shock value, its about reflecting a wider range of human stories and experiences in the 21st century.
Mainstream content reflects an increased first-person point of view as more consumers are creating their own images and sharing them digitally. The trend draws in the viewer by offering a more intimate and involved lifestyle that feels authentic and believable and suited for social media.
There has been a rise in imagery and video that expresses a rich sensual feel, creating a more immersive experience for the viewer. The textural detail found in these visuals works hard to engage the senses. Techniques like macro photography used to capture scenes of food and nature can evoke feelings of taste or smell and heighten emotional engagement.
New technology has inspired widescreen imagery for use on smartphones and tablets. Designers are actually designing mobile first. The panoramic visuals look great on your apps and bring an epic cinematic feel to design.
Do-It-Yourselfers know that changing the oil in the car isn’t all that complicated. But, how many of us maintenance the air conditioning or the brakes? And what about balancing those tires? At some point, we need to take the car in for service by a professional mechanic. They have the technical skill and the equipment to get the job done right and done in a timely fashion.
Graphic design can easily be compared to automotive repair. In the long run, you will save time and money investing in the services of a professional graphic designer. The pros can get it done in half the time as most layman and they will also create the artwork in the correct formats for print, video or web.
Do yourself a favor, hand over your next design project to a professional graphic designer. Your customers will take notice and so will your pockets.
In English, we read from the top left of a page to the bottom right. Layout of your pages should keep this in mind and present the information just as the reader expects. Making elements big or bold can interrupt the usual flow causing the reader to re-track. But, there are a few tricks to keep the reader engaged.
Adding color can redirect the reader’s eye. Using a grid can provide rhythm to the information which also prevents elements from competing for attention. Grids also allow you to present a lot of information without it being overwhelming, but adding breaks to the grid can add visual interest.
Styles of typography, color and layout usage have historical ties that cannot be ignored. Lawyers, doctors and accountants usually want to show a sense of steadiness and conservatism such as with centered layouts reading top to bottom. A similar layout will not work as well for a Rock band.
Design is also limited to the assets given. Images should be high quality rather than clip art. Copy writing should be effective with succinct, easy-to-read and appropriate tone of voice.
By all means, yes! Picasso was quoted as saying, “Good artists copy, Great artists steal.” Most doubt if he meant that literally, though Steve Jobs may have took the quote to heart. Copyright infringement, nonetheless, can make or break a new product release and it pays to fend off potential losses right from the start.
Look at this great example from a blog post by the “North Carolina Beer Lawyer.”
The client learned almost too late that the design for their new brew’s label was all too similar to a specific comic book illustration. The product was about to be released to stores when the issue was realized just in the nick of time. It cost them in new labels, but they were saved from potential legal fees.
The new label does still bear some similar characteristics to the illustration in question. However, the idea in itself cannot be copyrighted, while the artistic expression of that idea certainly can.
This story demonstrates why it is important to ask for the graphic designer’s inspiration. Ownership for any copyright information and indemnification against any copyright infringement is usually assigned through the design contract. Save yourself some hassle and a bit of money by handling these matters up front before the design is ever even drafted.
Multimedia Design with Retro Style and Feminine Flair.
journal of memories and simple illustrations on food
Every story I create, creates me. I write to create myself.
Sanctify them through thy truth: thy word is truth. John 17:17
Fides quaerens intellectum
new york through my camera lens
Images of People Photoblog
A daily selection of the best content published on WordPress, collected for you by humans who love to read.
Artist - Designer - Student
Travel inspiration, stories, photos and advice
by aaron joel santos
FOLLOW YOUR GOOSEBUMPS
Explore the world of Fujifilm
Be the change you wish to see in the world.
Are you listening?
Multimedia Design Specialist
Notes on Seeing, Reading & Writing, Living & Loving in The North
A digital community for web designers and developers by sharing freebies, great tutorials, useful resources and online tips.